I've always wondered whether people find written reviews more useful than conversations with friends or colleagues who have direct experience with a company. Online feedback provides a wider range of opinions, but personal recommendations often include extra context that wouldn't appear in a public comment. I tend to consider both sources before making a decision. Which do you normally trust more, and has there ever been a situation where online reviews gave you a very different impression from someone's personal recommendation?
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I have always thought that checking a website properly is more useful than simply trusting what appears on its homepage. Even when everything looks professional, there may be details worth understanding before deciding whether a service meets your expectations. Reading independent feedback is one way to get a broader perspective. For example, can be checked for publicly available comments and ratings. I would focus on reviews that explain specific points, since they offer more context than a simple one-line opinion. It is also helpful to compare what reviewers mention with the information available directly from the website. This kind of research does not need to take long, but it can help you approach unfamiliar services more thoughtfully.